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Writer's pictureDarcy Swon

The Importance of Allocating Time for Marketing in Small Business Growth

Updated: Jun 14

In the competitive landscape of small businesses, effective marketing plays a pivotal role in attracting new customers, retaining existing ones, and ultimately driving business growth. Small business owners are often faced with a multitude of responsibilities, but dedicating a significant portion of their time to marketing efforts can yield substantial benefits. It is recommended that small business owners allocate about 20-30% of their time to marketing activities to ensure the success and sustainability of their ventures.

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